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Website Refresh for Martels Bridal

When Martels Bridal came under new ownership, the new owner was keen to update the existing website to better reflect her style and approach. Although the business itself was long-established, the previous website had become outdated and didn’t quite capture the fresh, welcoming experience she wanted brides to have both online and in-store.

martelsbridal.co.uk

Project

The new owner of Martels Bridal already knew of us by reputation and chose to work with us based on the quality of our previous work and the ongoing support we provide. The brief was clear: create a new website that felt modern, elegant, and easy to navigate — one that aligned with the boutique bridal experience the team delivers.

Objectives

We started from scratch with a fresh design that better represented the brand’s current identity. The new site is clean, mobile-friendly, and much more visual, helping to showcase the gorgeous dresses and inviting boutique environment. We streamlined the content, making it easy for brides to understand what to expect from their visit — especially the fact that all appointments are private and one-to-one, something that makes Martels Bridal truly special. We also ensured the site structure and layout support strong SEO foundations, so the business can continue to be found easily by local brides searching for wedding dresses in Essex.

Outcome

The result is a beautiful new website that reflects the style, service, and ethos of the new owner while still honouring the reputation of the business. Brides now have a much clearer idea of what to expect — and the new owner has a site that she feels proud to share. We continue to support Martels Bridal with updates and advice as the business moves forward under new leadership.
Martels bridal website phone view
female silhouette
Thank you so much for my new website, I am over the moon with it! Lisa and Reece created me an amazing website and helped me from beginning to end. Their knowledge and support is excellent and I very confident leaving a really important part of my business in their hands and they didn’t let me down! I would recommend them over and over again for any of their services.
Abi - Martels Bridal Boutique
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