What is it? How can It be used? How can we help?
With Google holding the majority of the market share of search engines (92%) creating a Google Business Profile is very important, and essential in attracting new customers.
Through Google search and maps, your business is able to reach existing and attract potential new customers.
As a small business owner, finding ways to maximise your online presence can be a daunting task. Luckily, Google offers a variety of tools designed specifically for small businesses to help you better connect with visitors and grow your business. Google Business Profile can provide valuable insights and help you optimise your online strategy.
Let’s explore how small business owners can make the most of Google’s suite of business tools, including tips and tricks to help you get started, and how to use these tools to drive traffic to your website, increase brand visibility, and improve your online reputation.
So, whether you’re just getting started or looking to take your online marketing strategy to the next level, read on to discover how Google tools can help you grow your business.
What is Google Business for Small Businesses?
Google Business is an easy-to-use tool to manage a businesses online presence across Google. To help customers find your business, you can verify your business and edit your business information.
Google Business is part of a suite of business tool assistance provided by Google that includes features such as Google Ads, Google Maps and Google Analytics that help businesses optimise their online presence and engage with potential clients more effectively. Google Business is crucial for small businesses looking to;
- increase their reach,
- attract new customers and…
- grow their brand without requiring a huge budget or extensive technical expertise.
Businesses can leverage the power of Google Business to establish a professional presence on Google’s search engine, maps and other platforms, making it easier for customers to locate them. These tools have the added advantage of offering detailed analytics reports that allow business owners to gain insights into how their customers interact with their website or store.
Google determines local search ranking based on three factors:
- Relevance: How well your Google Business listing matches a search
- Distance: How far your location is from the search or searcher
- Prominence: How well-known your business is (based on factors like links, number of reviews, review score, and SEO)
How Can We Help?
We are here to help with navigating the Google Business suite and can assist you in setting up and optimising your profile. By understanding customer/client behaviours we can help you adjust your profile to improve their experience and drive more sales or make informed decisions.
We can help you to optimise your Google Business Profile to increase online visibility and offer recommendations on how you can better understand and use analytics reports to drive your business forward.
Getting your profile optimised effectively, means small businesses are able to compete with larger companies in the industry and achieve success in the digital age.
Firstly, you must complete your profile. Customers are 2.7 times more likely to consider your business reputable if you have a complete Google Business Profile. They’re also 70% more likely to actually visit your location.
You want to tell Google clearly where you are, what your business is and how they can visit you. The more specific and complete your profile is the more you will appear in searches. Make sure you update business hours for example.
It’s also really important to verify your location. Including a verified location also helps improve your score for the distance ranking factor.
Your Google Business Profile includes a logo and cover photo. So people can recognise your brand easily, it’s important to use images consistent with those used on your social media profiles and the use of a wide variety of images showcasing your location, the team and the work environment will elevate that recognition and solidify the brand identity further.
According to Google, businesses with photos receive more requests for directions and more clicks through to their websites.
In conclusion, Google Business Tools offer small business owners a comprehensive suite of solutions for managing their online presence. With the ability to drive traffic, increase visibility, and improve reputation, these tools provide valuable insights and can help businesses reach their full potential. By implementing the tips and tricks we have given, small business owners can optimise their online strategy and achieve greater success. So, whether you are just starting out or looking to take your online marketing efforts to the next level, Google Business Tools are an essential component to help grow your business.