Pay Per Click – where advertisers pay each time a searcher clicks on an online ad.
In Google, text ads can appear at the top and bottom of the search results pages on both desktop and mobile. In some cases they can appear in the local pack of listings (map). Shopping ads (product listings) with images can appear in carousels at the top of the search results on mobile and desktop, and in the right column on desktop.
Make the most of your PPC budget
In essence the basics of pay-per-click advertising seem simple – decide what to target, create an ad, set a budget…
However, the reality is different and managing a successful paid search campaign can be anything but simple.
Lacking both the time and expertise required many advertisers end up frustrated with lack of results and wasted budget.
Working with a certified professional to create and manage your paid advertising campaigns leaves you free to concentrate on running your business whilst knowing your budget is being used effectively.