There are millions of things to think of when you start a new business, we know, we’ve been there!
activ Digital Marketing North Essex is here to ensure that selecting digital marketing to support your company isn’t part of that long list of items you need to worry about. We can make sure that it doesn’t get moved to the bottom of the list. A well designed marketing strategy, even for the smallest of new businesses will help you succeed.
Let’s take a look at the essential elements to consider when it comes to digital marketing for your new business.
Knowing your audience
It’s easy to feel the pressure to make a Facebook page, create an SEO strategy or build a website, but understanding your audience first, is absolutely key. With all new businesses, it can be difficult to understand exactly who your audience is without a bit of research, so here’s some of our tips for what you should consider when building an audience profile (remember that there could be more than one audience too):
- Occupation and income
- What solutions they may need from your business
- How they research a product or service before buying
- What social media channels they use (if any)
- Interests or hobbies
If you can understand the above, you’ll be able to focus on the correct marketing channels that will grow your business.
Understand keywords or phrases
Should you invest in researching keywords or phrases for your new business, you will need to understand the search terms potential customers are typing into search engines to find a business just like yours. It’s a good idea to work with an SEO provider to implement these keywords into your website copy or work on them as part of your wider SEO plan. Activity like this will ensure you appear in search engine results more often.
Investing your time in social media
You don’t need to start a page or profile on every single channel available. You should choose 2 or 3 channels that your identified audience uses on a regular basis. You can then use your selected platforms to attract them and convert them into your customers. Initially, paid social media advertising doesn’t even need to come into it. Creating a presence and posting consistently, on brand, with thoughtful content, will ensure you are increasing awareness and engagement organically. Don’t forget to interact with your audience too, reply to comments, share content and build relationships. This can be more valuable than constant posts.
Look at how to use your use data
Say you receive 20 enquiries a day through your website. Maybe only 5 of those enquiries will turn out to be customers straight away. What will you do with the other 15? Let them disappear? Look at how you can continue to stay in contact with people who make enquiries with you. It could be through email marketing, a CRM system or targeted adverts on social media, but ensure the data you’re collecting is GDPR compliant and implements a regular communications plan. Those additional 15 enquiries may eventually turn out to be customers.
Make sure to track everything
Tunnel vision is no use when you’re working on marketing in your business. If you’re going to post on social media every day, you need more than just a gut feeling that you’re using it correctly and that it’s working for you. Consider using tools like insights to download reports and check stats. See if it is worthwhile and if it’s not, it may be time to change it up.