The Importance of Website Health Checks
In today’s digital age, having a well-maintained and healthy website is crucial for businesses to thrive and succeed.
Your website acts as the online face of your company and serves as a gateway for potential customers. Therefore, it is imperative to regularly perform website health checks to ensure optimal performance and user experience as well as maintaining protection from cyber hacks. In this short read we will discuss the key factors that impact the importance of website health and how we at activ Digital Marketing North Essex, can help businesses achieve their online goals.
WHAT IS A HEALTHY WEBSITE?
In today’s world a website has to be mobile responsive i.e. have a flexible layout that responds to the users device by reformattng its content for the available screen size. It must have an SSL certificate – which confirms there is a secure connection between your website’s server and your visitor’s machine. It must give users a good experience – clear navigation, attractive layout, easy to use, easy to understand and find information, good loading speed on all devices to name but a few. Search engines must be able to understand it.
This is a simple summary and an awful lot of work is required to tick all these boxes, luckily for our clients it is all part of the service we offer when building a website.
LOOK AT THE WHOLE PICTURE
Digital marketing services play a vital role in the success of any website. Without proper optimisation and promotion, even the most visually appealing and user-friendly website may fail to attract the desired traffic and conversions.
Activ Digital Marketing specialises in providing a range of digital marketing services tailored to meet the unique needs of businesses in North Essex and beyond. Our expertise covers various aspects, including search engine optimisation (SEO), social media management, marketing planning, graphic design and branding and much more. By leveraging these services, businesses can significantly enhance their online visibility, reach their target audience effectively, and improve their website’s overall health.
LOOK BEHIND THE SCENES
Regular health checks help identify issues like slow page load times, broken links, or inefficient code that may hinder optimal performance. By addressing these issues, website owners can improve site speed, reduce bounce rates, and enhance overall user satisfaction.
One of the fundamental aspects of website health checks is ensuring that the website is free from technical glitches, errors and security compromises. Security Assessment is paramount, websites can be vulnerable to cyber threats such as malware infections, hacking attempts, or data breaches. Regular health checks should include security audits to identify potential vulnerabilities and ensure appropriate security measures are in place. This helps safeguard sensitive user information, protect against cyber attacks, and maintain the trust of visitors.
Hosting provided by activ Digital Marketing ensures peace of mind for these crucial areas as it includes as standard regular sofware updates and plugin management, SSL security, server security and regular back ups.
Activ Digital Marketing North Essex’s SEO Kick Off Audit focus on the website’s SEO performance. Search engines like Google constantly update their algorithms to deliver the most relevant and valuable content to users. To succeed in the competitive online landscape, businesses must align their websites with these algorithms. Our team of experts perform a thorough audit to identify any underlying issues that may hinder a website’s performance. Common problems include broken links, slow loading times, duplicate content, and poor mobile responsiveness. By fixing these issues promptly, businesses can improve their website’s user experience, increase average session durations, and ultimately boost their search engine rankings.
KEEPING UP TO DATE
The online landscape is constantly evolving, with new technologies, trends, and algorithms emerging regularly. Partnering with a digital marketing agency like us here at activ that stays up-to-date with these changes and adapts their strategies accordingly frees up your time us a business owner. Failure to adapt and evolve can result in outdated practices, decreased website visibility, and decreased relevance to the target audience.
If you have concerns about the health of your website then please do get in touch today and find out how we can help you optimise its performance
If you don’t yet have a website then we would delighted to provide a quote for your business.