Do you own a local business ? Are you wondering about the importance of SEO (Search Engine Optimisation) and how it could help your business gain visibility with your local audience and increased traffic online?
Great! As every business needs to be aware of SEO in this age where so many business conversations and transactions take place via the internet and digital platforms.
In the simplest terms SEO activity can ensure that your online business ranking is higher within search engines than your competitors – thereby putting you at the forefront of your potential client’s minds.
What is search engine optimisation?
Search Engine Optimisation is not generally thought of as an easy-to-grasp concept and can seem scary for those that are not ‘digitally-minded’ and certainly to some small businesses who are just taking their first plunge into the realms of online / digital marketing. For many, you’ve invested all your energy and time in to launching a website at last and now people are saying you have to think about another totally new concept!?
But there’s no need to panic or let it become stressful. Simply put, SEO is the practice of increasing the visibility of your website for certain search phrases, thereby increasing the quality and quantity of your website traffic as well as awareness and exposure of your online brand. When we talk about this visibility we are referring to the free (non-paid) search engine results, also known as the “organic” search results.
When a search is performed using Google it will look at all the results it considers relevant and rank those website links in an order which is based on many many factors
In essence SEO allows us to work towards getting Google (and other search engines) to rank a website more favourably.
How do I work on SEO for my business?
SEO essentially focuses on the creation of content and links which assist Google to recognise your website more favourably.
Depending on your time, your willingness to learn and understand the process plus getting to grips with the complexity of your website, there is much you can yourself, for instance finding local/relevant directories to add listings too or writing new content to create new pages on your website.
Why use activ digital marketing north essex
If you outsource SEO to activ you benefit from a vast wealth of SEO knowledge accumulated over many years and many clients! We have developed affordable and proven packages to help smaller businesses rank more highly in search. Generally this can take 6-12 months to see benefit from SEO activity as it is a ‘long game’ that needs investing in on an ongoing basis. When people talk about having had their SEO ‘done’ sadly they are generally mistaken as it is a process that by its very nature cannot be finished but needs regular work and constant review.
When launched we will devote series of blogs about SEO within our activ Marketing academy for those who want to learn more about SEO for themselves. Click here to register.
If though you perfer our experienced team to handle this for you then find out more about our SEO packages and how to get in touch here.